PF Chang’s : Science of the Wok

Brand Story

We traveled to Niigata, Japan to meet the makers behind P.F. Chang’s classic steel woks. As with most of our journeys, we learned more about the history of the wok, and about the science of this instrument than we expected.

 

Harnessing the power of intense heat to combine ingredients and create unique flavor combinations, that is the core of wok cooking. The science of heat zones, and the art of dancing with fire, yes those elements are also a part of the story.

Project Insights

When traveling to Japan on a documentary assignment, bring a healthy appetite.